Be Genki Branding Packaging
At the heart of this tightly edited range of products are four essential oil blends. Created by founder Sam Sargent each has a different promise - Be Vital, Be Serene, Be Tranquil and Be Sensual. Along with the core oils each family shares other common products including a face mist, body oil, candle & herbal tea. Designed to work holistically together to deliver a self spa ritual.
On pack the Be Genki logo now points to the state of mind the product looks to deliver and each of the four families owns a colour associated to that same feeling. Labels with a custom ‘line’ pattern embossed into their surface are applied to dark glass packaging. The effect is subtle but works nicely when seen with the metal pumps whose collars articulate the thread beneath.