Headgear 300ml Bottle
Developed to compete within the grocery aisles, Headgear came to Container fully formed in terms of it's graphic identity. With a strong management background at various FMCG heavyweights Sean Cassar developed this male product line to offer salon quality haircare formulas to all. The 300ml bottle seen here had to sell itself on the shelf so a straight sided form was developed to help add visual volume. The arrow-like disc cap points to the 'sports minded, time poor' consumer target that the line is aimed at.