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The Light Fantastic


Aura Soma

We recently delivered packaging to better present and protect eight fragrances born by this unique colour system. The first part of the brief was easy: provide a clean white box that looks sharp and cosmetic. The rider came with part two: the clean white box must remain looking sharp but plastic cannot be used to protect.

The answer was to use cellulose film to seal the surface. Each rigid box is made from FSC certified stock and doesn't dirty the recycling stream as plastic has been wholly avoided. Colour comes once the lid is removed and the perfume revealed.


Tags: Aura Soma | Secondary

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